Let's explore what matters when it comes to getting your kitchen business noticed on Google.
What Makes Your Business Stand Out to Google?
Getting the Basics Spot On
Think of your Google Business Profile as your digital shop window - it must be pristine. Your business name, address, phone number, website, and opening hours must be accurate down to the last detail. It might seem obvious, but you'd be surprised how many kitchen specialists miss out on enquiries simply because of outdated information.
Speaking Your Clients' Language
When potential clients are looking for a kitchen specialist, they'll use specific phrases - "bespoke kitchen design", "kitchen renovation", or "kitchen fitter", for example. Make sure your profile speaks their language. Include these natural phrases in your description, but keep it genuine - Google's quite good at spotting forced keywords.
Location, Location, Location
Here's something you can't control but need to know about: Google loves showing people businesses near them. If someone's searching for a kitchen designer in Leeds, they won't see your Manchester showroom, no matter how fantastic it is. Focus on dominating your local area rather than trying to appear everywhere.
The Power of Client Reviews
Think of reviews as digital word-of-mouth recommendations. They're pure gold for your business profile. Encourage happy clients to share their experiences after you've transformed their kitchen. And here's the crucial bit - always respond to reviews, whether they're singing your praises or sharing concerns. It shows you care about your clients' experiences.
Keeping Your Profile Active
Your profile needs to be as busy as your workshop. Regular updates about your latest kitchen installations, new design trends, or helpful renovation tips show Google (and potential clients) that you're active and engaged. The more people interact with your profile - clicking for directions, calling you, or browsing photos - the better your visibility becomes.
Showing Off Your Work
In the kitchen renovation business, a picture is really worth a thousand words. Share high-quality photos of your kitchen transformations regularly. Before-and-after shots are particularly powerful. Don't just post once and forget about it—keep adding fresh images that showcase different styles and aspects of your work.
Staying Consistent Online
If your business name and address appear differently across the internet, it will confuse Google and your potential clients. Make sure your details are identical everywhere—your website, social media, and any business directories. It's like having a consistent brand across all your marketing materials.
Your Website Matters Too
Your website and Google Business Profile work as a team. A website that loads fast and works well on mobiles helps your profile ranking. Think about it - when someone finds your business on Google, they'll often pop over to your website next. Make sure they like what they see.
Building Local Connections
Get involved with your local community. Whether you collaborate with local interior designers, participate in home improvement shows, or sponsor local events, these activities often lead to valuable online mentions and links to your business.
Regular Updates Through Google Posts
Use Google Posts like you'd use social media - share updates about your latest kitchen projects, design tips, or special offers. This keeps your profile updated and gives potential clients more reasons to choose you for their kitchen renovation.
Making It All Work Together
Getting your Google Business Profile right is not about ticking boxes - it's about creating a compelling online presence that brings the right clients to your door. Start with accurate information, add plenty of photos of your stunning kitchens, and keep engaging with your clients through reviews and updates.
Common Questions About Google Rankings
Q1: My competitor's profile is full of obviously fake reviews, yet they're ranking above me - surely Google can spot this?
This is incredibly frustrating, and yes, Google is getting better at spotting fake reviews. However, they might be outranking you for other reasons—perhaps they're more central to where most searches come from, or they're particularly good at engaging with their profiles. Focus on gathering genuine reviews from your happy clients. Real experiences from delighted customers sharing details about their kitchen transformation will always outweigh generic five-star reviews in the long run.
Q2: I've got multiple locations but Google seems to prefer showing my main showroom - how can I get all my branches to rank well?
This is a common headache for growing kitchen businesses. Each location needs its distinct profile, but here's the trick - they each need individual attention. You can't just copy and paste the same information. Share location-specific photos, encourage reviews mentioning each area ("Great kitchen showroom in Bristol!"), and ensure each profile reflects its local community. It's like running several shops - each needs its own personality.
Q3: Every marketing agency tells me something different about Google rankings - how do I know what actually works?
It's like asking ten kitchen designers about the perfect layout - you'll get ten different answers! The truth is, that Google's algorithm is complex and constantly evolving, but some principles remain constant:
Accurate information
Genuine customer engagement
Regular updates about your latest kitchen projects
Prompt responses to reviews
Focus on these fundamentals rather than chasing every new tactic that comes along.
Q4: My Google profile was ticking along nicely until last month, when my rankings suddenly dropped - what's happened?
This can be unnerving, like suddenly losing your best fitter! First, check if Google has had a major update - these can temporarily shake up rankings. Next, check if something changed recently. Has a competitor opened nearby? Have your opening hours changed? Has your website gone down? Sometimes, it's as simple as a surge of new kitchen businesses in your area creating more competition. Don't panic - focus on consistent quality updates and engaging with your customers, and your rankings typically recover.
Are you ready to improve your online visibility? We have 25 years of experience helping businesses of all sizes grow, and we can help you, too.
Contact us today (the details are at the bottom of the page) for a quick chat about putting you on the map, too.