We've covered the importance of Google Business Profile elsewhere, so if you are unfamiliar with what it is and why it's important, please check the article here.
Today, we'll examine one of Google Business Profiles' specific features: posts.
Google Posts will improve your online credibility and chances of appearing in Google Map Pack and local search results. This means more inquiries, leads, and, ultimately, projects.
What Are Google Business Profile Posts?
Google Posts are a feature that allows you to share updates directly on your Google Business Profile. These posts often appear in local search results or within Google Maps, so they're a very effective way to grab attention and show potential clients why they should choose you.
You can use them as a mini-billboard for your kitchen renovation business, highlighting current promotions, sharing interesting updates, or showcasing upcoming events.
You can also add images or videos to make posts more engaging and include calls to action like "Learn More," "Call Now," or "Visit Website".
Let's now look into the advantages in more detail.
Benefits of Google Business Profile Posts
Communicate Directly with Clients
Google posts allow you to communicate updates, promotions, or advice directly to your potential customer and show them you're proactive, approachable, and ready to serve their needs.
Highlight Unique Services and Offers
What sets your kitchen business apart? As people scroll through search results, a well-crafted post—complete with visuals—can highlight special offers or successfully finished projects. A recent kitchen transformation? A new seasonal promotion? This is the place to advertise it.
Build Trust Through Updates and Visuals
You build trust through consistency, and visuals play an essential role. Regular updates via Google Business Profile posts will make your business look active and engaged. Sharing photos of completed projects or your workplace invites customers to see the authentic, hardworking reality behind your company.
Showcase Your Recent Work
Captivate potential clients by sharing before-and-after images of your projects to highlight your craftsmanship. Include a brief description of the project's challenges to add authenticity and context to your work.
Promote Limited-Time Offers
Use Google posts to promote special offers or discounts. Whether it's a seasonal deal or a discount on specific services, this approach motivates people to act quickly. Adding a clear call-to-action, like "Book Now to Save 20%," will ensure your audience knows exactly what steps to take.
Enhance Your Local Search Rankings
In local and Google map searches, Google heavily favours businesses with optimised Google Business Profiles. Rich posts will help your business to appear on searches like "kitchen renovation near me."
Increase Click-Through Rates
Updating your Google Business Profile with engaging posts will drive more clicks - regular updates will simply give your potential clients something new to engage with. And incorporating strong calls-to-action (CTAs), like "Call Now" or "Book a Consultation," will turn views into clicks—and clicks into leads.
Summary and Next Step
Google Business Profile Posts are an effective and simple way to stand out locally. Start crafting posts that will engage your customers and highlight your strengths, and watch your business grow through consistent and meaningful engagement.
To get you started, we’ve created a fantastic ebook with 52 content ideas for your Google Business Profile—one for every week of the year!
Most Common Questions About Google Posts
Q1: How Often Should I Post?
Try to post at least once a week. This will keep your profile fresh and show potential customers that your business is active and thriving. Regular updates will also help with SEO, making your business more likely to appear in relevant searches.
Q2: Can I Measure Performance?
Yes, Google Business Profile includes insights that can help you track performance. Metrics like views, clicks, and interactions are available directly within your profile settings.
Monitoring these analytics helps you understand what content resonates most with your audience.
Q3: Should I Include Client Testimonials?
Absolutely. Testimonials build credibility and trust, so sharing a positive review within a GBP post and pictures of the completed project will have a positive impact. Make sure you have their consent to do so.
Are you ready to improve your online visibility? We have 25 years of experience helping businesses of all sizes grow, and we can help you, too.
Contact us today (the details are at the bottom of the page) for a quick chat about putting you on the map, too.