The services are one of the most overlooked sections of the Google Business profile. Only a few businesses fill it in, and if so, they typically just list the services they offer.
Yet, with a little more thought and attention, this area can help connect with customers and showcase what makes your work stand out.
Why the Services Section Matters
When people search for kitchen renovation contractor online, they have specific needs or questions in mind. The services section on your Google Business Profile helps to bridge the gap between their search and your expertise.
A generic entry like "Kitchen fitting" might technically describe what you do, but it doesn't tell potential customers enough about your magic powers or the quality of your work. You should paint a clear picture of your capabilities and what customers can expect when they choose you.
Start with Your Core Services
List your core services, but don't stop at broad terms like "Kitchen design" or "Kitchen installation." They are too general and don't communicate the full scope of your work. Instead, break down these services into specific, descriptive offerings. For instance:
Bespoke Cabinet Design: Highlight your ability to create bespoke cabinets for your clients, whether they prioritise functionality, aesthetics, or both.
Luxury Worktop Installation: Show that you specialise in premium materials, like quartz or granite, and highlight your attention to detail in the fitting.
Clever Storage Solutions for Awkward Spaces: Address common challenges and showcase innovative ways you can maximise kitchen space.
These descriptions help potential customers understand your work better and also improve your visibility in local search results. The more specific your services, the better Google can match your profile with relevant searches.
Include Pricing Information
Talking about pricing can feel counterproductive, especially in an industry where every project is unique, but even a rough pricing guide will work in your favour. Transparency builds trust, and it allows customers to align their expectations before contacting you.Think about adding:
Starting Prices: For example, "Full kitchen renovations starting at £10,000."
Price Ranges for Key Services: For example, "Bespoke cabinet design: £500–£1,500 per unit."
This will also help pre-qualify leads and save you time by filtering out enquiries from customers who don't align with your pricing. And it will also reassure customers that they're engaging with a professional who values openness and clarity.
Highlight Special Features
What sets your business apart from others? Customers like companies that offer something unique or go the extra mile. Use the services section to emphasise these standout qualities. For example, you might include:
Project Management: If you handle everything from the initial design to the final installation, make this clear. Many customers prefer a single point of contact who can simplify the process.
Building Regulations Compliance: Mention if you manage necessary approvals and ensure the project meets all legal requirements.
Dust-Free Installation: If you use tools or methods that minimise disruption during renovations, this can be a big selling point for clients worried about mess.
These details will demonstrate your professionalism and put your potential clients at ease.
Use Customer-Centric Language
When describing your services, think about what matters most to your customers. Instead of listing what you do, frame each service in a way that highlights the benefits to them. For example:
Instead of "Kitchen fitting," try "Precision kitchen fitting to ensure a seamless finish."
Replace "Cabinet installation" with "Expertly installed cabinets designed to last for years."
Speaking directly to customer needs and expectations will make your profile more engaging and relatable.
Keep Your Services Section Up to Date
Your business evolves, and so should your Google Business Profile. Regularly check your services section to see if it still reflects your current offerings. Have you recently added new capabilities, like eco-friendly kitchen designs or smart kitchen technology installations? Update your profile to include them.
Also, consider seasonal trends or promotions. For instance, if you offer discounts during slower months, include this information to attract customers at the right time.
The Importance of Visualising the Customer Experience
The services section should also help customers picture what it's like to work with you. Use descriptive language that creates a sense of trust and confidence. Think about your best projects - what made them special? Build those details into your descriptions. For example:
"We specialise in transforming small kitchens into stylish, functional spaces that make everyday cooking a joy."
"We manage every aspect of your kitchen renovation to ensure a stress-free experience from start to finish."
This kind of detail helps customers envision the outcome and feel reassured about choosing your services.
Action Steps to Optimise Your Services Section
Here's a quick checklist to summarise our recommendations:
Be Specific: Break down broad terms into detailed, descriptive services.
Add Pricing Information: Include starting points or ranges to build trust and filter leads.
Highlight Unique Features: Show what makes your work stand out, such as project management or premium materials.
Use Customer-Focused Language: Frame your services around the benefits they provide.
Keep It Updated: Regularly review and revise your profile to reflect your current offerings.
Final Thoughts
Your Google Business Profile services section is your opportunity to tell the story of your business and show what makes your work exceptional. Be detailed, transparent, and customer-focused, and you will attract the kind of enquiries that align with your expertise.
Spend a few minutes today refining this section. The effort can lead to more meaningful connections with customers and, ultimately, more projects that are the perfect fit for your business.
If you don’t have the time or the inclination, we’re here to help. Contact us today using the details at the bottom of the page.