A fantastic portfolio of kitchen renovations isn’t enough. In 2025, you must proactively reach potential customers online and offline to build brand awareness and grow your business.
You have a wide range of advertising avenues available. In this article, we'll explore the top 10 to help you stand out.
Online Advertising to Maximise Your Visibility
Social Media Advertising
Kitchen renovations are highly visual, so platforms like Facebook, Instagram, and Pinterest are excellent to show images or videos of your completed projects. They'll also provide tools to target homeowners in your area or those actively looking to improve their homes.
Tip: Experiment with various ad designs and audience segments to fine-tune your campaigns and achieve excellent results.
Search Engine Optimisation (SEO)
You have to be in top results when prospects search for "kitchen renovators near me." To do that, you need to have a usable, mobile-friendly website optimised for keywords like "kitchen renovation in [your location]" and a Google Business Profile to support it.
Tip: Start by optimising your Google Business Profile, and only when done, focus on your website. To feature in local searches, you might get away with not having a website at all but not with a neglected Google Business Profile.
Pay-Per-Click (PPC) Advertising
Try PPC platforms like Google Ads or Bing for immediate visibility. You only pay when users click your ad, so it could be a budget-friendly way to attract new clients. Emphasis on "could," as PPC advertising can also become a significant money drain.
Tip: Target the right audience and location, craft compelling ad copy, include a strong call-to-action, and continuously test and optimise!
Online Directories and Marketplaces
Homeowners use platforms like Houzz for inspiration, so they are excellent for listing your kitchen renovation business. Ensure you create a great profile with accurate details, clear service descriptions, and high-quality project photos.
Tip: Engage with users and respond promptly to their reviews and enquiries. This shows your professionalism and commitment to customer satisfaction—both crucial for anyone about to invest heavily in kitchen remodelling!
Offline Advertising Through Local Connections
Build Local Partnerships
Partner with businesses like interior designers, appliance retailers, and flooring specialists. Create referral programs or co-branded campaigns and participate in joint events to introduce your services to a broader audience.
Tip: Position yourself as easy to work with for your partners. For example, provide them with sales and marketing materials and exclusive discounts they can offer their customers. The less effort required on their part, the more likely they are to promote your services.
Participate in Community Events
Participate in and sponsor local home shows, trade fairs, or workshops. Demonstrate expertise by hosting free sessions on kitchen design trends. It will position you as a trusted expert and strengthen community ties.
Tip: Design engaging, hands-on event experiences, like live demonstrations or design consultations. This interaction leaves a lasting impression and establishes your brand as approachable and knowledgeable.
Direct Mail Campaigns
Direct mail still works. The key is clear messaging, striking visuals, professional design, and a strong call-to-action, along with your contact details—such as phone numbers or QR codes—to make it easy for recipients to respond.
Tip: Don't send out thousands. Identify the right neighbourhoods (there's no point pitching kitchen renovation services to new housing developments or areas with high unemployment). Localise the messaging, print a few hundred, and deliver them directly to the postboxes of your hand-picked homes.
Content Marketing and Public Relations to Build Authority and Trust
Showcase Before-and-After Projects
Collate your best before-and-after project photos and share them on your website, social media, and printed brochures. They'll create an emotional connection and leave a lasting impression.
Tip: Create an interactive slider on your website that allows users to swipe between the "before" and "after" photos. Add a short description of the client's goals and how you delivered the transformation. It will grab attention and show prospects the value you can bring to their homes.
Leverage Public Relations
Share compelling stories about your business or projects with local newspapers, magazines, and blogs. Offer expert insights on renovation trends to establish authority and attract attention from potential clients.
Tip: Pitch a local "kitchen makeover of the month" feature to newspapers or online lifestyle blogs. It would position you as a leader in your local area.
Referrals: Turn Clients into Advocates
Encourage happy clients to spread the word by offering discounts or complimentary upgrades. A well-structured referral program builds loyalty and keeps leads flowing.
Tip: Instead of only offering discounts, make referrals a two-way reward. For example, give referrers a gift card to a popular local restaurant and offer new clients an exclusive deal. It will add a personal touch, build relationships with local businesses that can promote your services, and encourage ongoing word-of-mouth.
Grow Through Smart Advertising
Your kitchen renovation business serves local clients, so balance digital innovation with community-focused strategies.
Launch quickly and on a small scale, monitor your results, and refine your approach. Keep what works, drop what doesn't, and keep iterating.
You'll attract more clients, boost your reputation, and achieve lasting success in 2025 and beyond—all without breaking the bank.
Good luck, and don’t forget - we’re here for you if you want to bounce around ideas or need help with any aspect of your local advertising and visibility.
Contact us today using the details at the bottom of the page.